Pay Per Click (PPC) Adverting. You only pay when a user clicks. There are many ways you can take advantage of the Google network. These include:
- Search network advertising. Your ad appears when potential customers are searching. Includes Google and other search sites like AOL.
- Display network advertising. This is where you can place ads on Google Partner sites that you want your ad to appear on.
- It also includes Youtube (the second largest search engine in the world).
PPC can help generate leads and create brand awareness. It is very powerful as part of your overall Internet marketing mix.
Google + Local
According to Google, most (97%) consumers search for businesses online for products and services. 67% of customers who are searching on the Internet via Google will end up actually buying a product or a service? Can you afford to ignore these statistics?
You need to be found when customers are searching. Google needs to ‘match’ your company to the consumers search. Your business needs to build an effective web presence to ensure they are visible when potential customers are searching.
Google + Local is a tool that any business can use. It used to be called Google Places. You can claim your listing, populate with information about your business and customers will also be able to provide reviews and their own user generated content such as photos.
We can help you ensure that your listing is correct and populated with the right information to help Google display your business when customers are searching