Are you marketing to yourself? Sometimes we can be so close to our business that we lose focus on our customers. This can lead to dangerous assumptions that can lead our business down the wrong path.
Market research is critical to your business no matter what the size. It is particularly critical if you are a small business looking to grow and more importantly, make money.
By conducting research, it will ensure that your customers have a reason to buy your product over your competitors.
The Internet and new technologies has made market research more accessible to businesses of all sizes. We are experienced market researchers having worked with big brands like Qantas through to smaller companies like local retailers.